Tobacco advertising has changed through the years. Early 19th-century advertisements featured men and women joyously smoking and walking together. J.B. Duke created the first major tobacco advertising campaign with Bull Durham cigarettes. He also sold the first cigarettes marketed for women: White Rose and American Beauties, and conceived the idea of including picture-cards in cigarette packs that served as advertisement and stiffened the cigarette box offering greater protection for the tobacco. In 1911 R.J. Reynolds began a marketing campaign that focused on only one cigarette -- Camels.