NCPI Workmark
Articles in regional publications that pertain to a wide range of North Carolina-related topics.

Mail Pouch Tobacco Ads: Vanishing American Folk Art

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The Mail Pouch ad campaign dated back to 1897, when Aaron and Samuel Bloch decided to test the market for a by-product produced in their Wheeling, West Virginia stogie plant. Farmers helped to advertise the experimental chewing tobacco on their barns, in exchange for tobacco as payment. After the program ended, the painted barns discontinued and they are now recognized as a vanishing American folk art.
Carolina Country (NoCar HD 9688 N8 C38x), Vol. 17 Issue 1, Jan 1985, p8-9, il