Abstract:
Opened just below the top-most portion of Beech Mountain in 1979 by Fred and Margie Pfohl. Given that Beech Mountain is the highest incorporated community east of the Mississippi River (5,000 feet) above sea level), Fred's General Mercantile has the distinction of being the highest sitting business of its kind on the right hand side of the country. Fred was previously a former manager of the Land of Oz theme park and director of ski operations on Beech Mountain.