Abstract:
Small business owners of the tristate area have discovered a great way to promote their brand, Tik-Tok, more specifically, Food Tik-Tok. Businesses such as Andia’s Ice Cream, Raleigh Cheesy, and Queso Monster have attracted thousands of followers through viral tik-tok videos. Now, the social media platform has become a new-found way of extending one’s products/services throughout the entire world.