Oliver is agriculture adviser to Governor James Martin and agribusiness specialist to the N.C. Department of Commerce. He can walk the walk--he is a farmer and runs a 200-year-old 200-acre Robeson County farm. He is a big promoter of the agribusiness in the state where tobacco, cotton, and peanuts are large crops. He feels as these crops decline farmers should shift to crops like shitake mushrooms, kenaf, and herbs as niche crops. For example, the country imports over $1 billion in herbs, which he would make a nine \"cottage industry\" in the state.