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for Reeds Jewelers (Wilmington)
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Bill Zimmer bought his first jewelry store in Wilmington in 1946 and changed the name to Reeds. By 1979 his family-owned company had grown to twenty-four stores. Nationwide there are 32,000 separately owned jewelry stores competing in a $13 billion market. Donsky describes what happened when son Alan Zimmer came into the business in the 1980s and took the company public and growing it to sixty-three stores.
Business North Carolina
(NoCar HF 5001 B8x), Vol. 9 Issue 8, Aug 1989
52-54, 56, 58, 60, 62, 64, 66, 68, 70, por