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for "Advertising--Tourist trade"
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The Travel and Tourism Division of the North Carolina Department of Commerce, established in 1937, advertises in out-of-state publications to attract tourists, and operates five Welcome Centers on the major interstate entrances to the state. These centers stock both pamphlets and hundreds of brochures produced by state agencies and privately-operated tourist attractions.
The state's travel and tourism industry has witnessed noticeable gains from new ads airing nationally and in Canada on cable TV channels. Greater coordination between the state and local authorities also is paying off.
With tourism generating revenues between seven and eight billion dollars each year, the 1994 General Assembly earmarked $5 million to promote the state overseas, especially in England and Germany, and to attract travelers who are just passing through.