Record #:

814

Author(s):

Tuttle, Steve

Abstract:

The state's travel and tourism industry has witnessed noticeable gains from new ads airing nationally and in Canada on cable TV channels. Greater coordination between the state and local authorities also is paying off.

Source:

North Carolina (NoCar F 251 W4), Vol. 50 Issue 10, Oct 1992, p30-33, il

Subject(s):

Tourist trade; Advertising--Tourist trade