Grant recounts the life of L. A. \"Speed\" Riggs, the well-known tobacco auctioneer from Goldsboro. He was probably the fastest speaking person in the country, and it was his machine-gun tongue that helped him on his rise to fame. He was selling tobacco when he was spotted by officials of the American Tobacco Company who decided he was the person for the Lucky Strike trademark. For the past seven years he has been in New York during his auctioneering of Lucky Strike cigarettes on a number of coast-to-coast radio programs.