Articles in regional publications that pertain to a wide range of North Carolina-related topics.
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At one time AM radio reigned supreme in the broadcasting world. While 223 of the state's 320 licensed commercial stations are AM, FM radio is making inroads, with an estimated three out of four listeners now tuning to FM stations. AM broadcasters are scrambling to find ways to lure them back and bolster their sagging share of advertising revenues.
This article discusses radio stations in North Carolina’s biggest cities and how they compete with each other for advertisers and listeners. It also discusses broadcast groups and how they buy and transform radio stations, as well as discussing the overall trends in the radio market.