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for GoodMark Foods, Inc. (Raleigh)
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Meat snacks may not be everyone's favorite snack food, but good marketing and advertising have made GoodMark Foods' premier meat snack, Slim Jim, a household name and a product with three straight years of double-digit growth.
Ron E. Doggett, Chairman and CEO of GoodMark Foods, Inc., has led his company to first place in meat snacks production and marketing. The company, known for its Slim Jim snack, produces forty percent of the market.
GoodMark Foods Inc. proves there is still a strong market for junk food among the nation's snackers. The Raleigh-based company owns the \"meat snack\" category, with their signature product, Slim Jim, capturing forty-two percent of the market. Along with their other products, the company topped $100 million in revenues in 1987.