Record #:

3251

Author(s):

McMillan, Alex Frew

Abstract:

Meat snacks may not be everyone's favorite snack food, but good marketing and advertising have made GoodMark Foods' premier meat snack, Slim Jim, a household name and a product with three straight years of double-digit growth.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 17 Issue 5, May 1997, p26-30,32, il

Subject(s):

Food industry and trade; GoodMark Foods, Inc. (Raleigh)