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for Fast food restaurants--Economic aspects
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In 1994, Hardee's fell to fourth place in the fastfood business and has remained in that position. The company seeks to improve its position through job cuts, plant closings, modernization, new marketing approaches, and new products.
In this BUSINESS NORTH CAROLINA interview, Laughery, president, chairman, and CEO of Rocky Mount-based Hardee's Food Systems, Inc., discusses the company's chances for growth in a depressed economy. Hardee's is the country's fourth-largest hamburger chain.
For many residents in Sparta, the new Hardee’s is not just a fast food restaurant but a beacon of economic hope. The town’s unemployment is low, but so are the wages. The county’s per-capita income is ranked 74th among North Carolina’s 100 counties.