Record #:

3120

Author(s):

Speizer, Irwin

Abstract:

In 1994, Hardee's fell to fourth place in the fastfood business and has remained in that position. The company seeks to improve its position through job cuts, plant closings, modernization, new marketing approaches, and new products.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 16 Issue 8, Aug 1996, p40-43,45,47,49-50, il

Subject(s):

Hardee's Food Systems, Inc.; Fast food restaurants--Economic aspects