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Record #:
41277
Author(s):
Abstract:
This company’s 1955 advertisements and series of articles published by Lorillard in Carolina Times suggested African Americans had the same opportunities for advancement as other races in the United States. It wasn’t until the opening of a new plant in Greensboro the following year that the truth dismissed in both media items started to come to light. It was by examining the experiences of African American workers in this plant between 1956-1970, plus the history of their involvement in the tobacco industry, the author reveals further the truth about the challenges African Americans faced on the job and in society.
Source:
Subject(s):
Advertising--portrayal of African Americans--twentieth century; Tobacco--Advertising; Tobacco--working conditions--African Americans ; Tobacco companies--Greensboro--Lorillard Tobacco Company ; Discrimination in advertisement--African Americans ; Discrimination in public relations--African Americans ; CAROLINA TIMES (newspaper)--articles--African Americans and discrimination ; Tobacco--Bright Leaf; Tobacco Workers International Union--Tobacco plants--North Carolina ; Court cases--North Carolina--African Americans--discrimination ; Newspapers--Durham