Articles in regional publications that pertain to a wide range of North Carolina-related topics.
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Record #:
1838
Author(s):
Abstract:
Advertising executives from North Carolina's four major markets discuss their agencies' strategies in the context of the day-to-day details of working with a client.
Source:
Business North Carolina
(NoCar HF 5001 B8x), Vol. 14 Issue 9, Oct 1994,
p60-67, por
Periodical Website
Subject(s):
Record #:
12173
Author(s):
Abstract:
About two hundred organizations in North Carolina operate as advertising agencies. They range in size from Raleigh's McKinney Silver & Rockett, Inc., with seventy-one employees and annual billings of $34 million, to small specialized ones with one or two employees and billings of a few thousand dollars a year. The article includes a listing of agencies with annual billings in excess of $1 million.
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Subject(s):
Record #:
13309
Author(s):
Abstract:
Putney discuses advertising agencies in the Carolinas.
Source:
Business North Carolina
(NoCar HF 5001 B8x), Vol. 2 Issue 7, Aug 1982,
p20-22, 24-27, por
Periodical Website
Subject(s):
Record #:
14038
Author(s):
Abstract:
This directory was compiled from questionnaires returned to Business North Carolina by agencies which paid a fee for a listing. Information includes year founded, number of employees, agency specialization, current clients, and president/partners.
Source:
Business North Carolina
(NoCar HF 5001 B8x), Vol. 3 Issue 11, Nov 1983,
p28-30, 32-34, 36
Periodical Website
Subject(s):
Record #:
33073
Author(s):
Abstract:
There have been several changes in the advertising industry, including an overabundance of mergers and acquisitions involving both advertisers and agencies. In North Carolina, companies have chosen the acquisition route. This has enabled growth and expansion in advertising agencies.
Source:
Subject(s):