Record #:

1838

Author(s):

Sharpe, Bill

Abstract:

Advertising executives from North Carolina's four major markets discuss their agencies' strategies in the context of the day-to-day details of working with a client.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 14 Issue 9, Oct 1994, p60-67, por

Subject(s):

Advertising executives; Advertising agencies