Many small towns in North Carolina are experiencing a crisis towns and cities are invulnerable to. Younger generations are moving out in search of better jobs; companies once occupational mainstays are closing; opportunities for infrastructure improvement and economic recovery are lost. For their citizens, the toll can be seen in skyrocketing rates of poverty, disability, overdose, and addiction. Efforts to combat this crisis include Governor Roy Cooper’s Hometown Strong. This program is designed to rejuvenate downtowns, upskill workers, provide small business loans, and enhance high speed Internet connections.