Abstract:
In the 1970s, when polyester clothing was all the rage, Rocky Mount-based Texfi Industries, Inc. was flying high, with good profits and shares reaching as high as $68. Then consumers moved on to other styles and Texfi lost million over the next decade; by 1984 the company was down to three plants. Donsky describes how the new chairman and CEO, Terrell Sovey, turned the company into a profitable one again.