NCPI Workmark
Articles in regional publications that pertain to a wide range of North Carolina-related topics.

Birth of a Slogan

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Tourism agencies call Western North Carolina “The Land of the Sky,” but few know the history of how the phrase was coined. In 1875, Salisbury author Frances Fisher Tiernan. known professionally as Christian Reid, published “The Land of the Sky; or, Adventures in Mountain By-Ways,” which was set in Western North Carolina. The book was extremely popular and within a few years, the title became a common marketing phrase for hotels and other businesses in the region.
WNC Magazine (NoCar F261 .W64), Vol. 10 Issue 2, March-April 2016, p34, il, por