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for Hardee's Food Systems, Inc.
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In 1994, Hardee's fell to fourth place in the fastfood business and has remained in that position. The company seeks to improve its position through job cuts, plant closings, modernization, new marketing approaches, and new products.
In this BUSINESS NORTH CAROLINA interview, Laughery, president, chairman, and CEO of Rocky Mount-based Hardee's Food Systems, Inc., discusses the company's chances for growth in a depressed economy. Hardee's is the country's fourth-largest hamburger chain.
Rocky Mount, once a slumbering tobacco and railroad town, has grown as a result of out-of-state manufacturing companies building plants in the area. The Hardees enterprise also helped the local economy after establishing its headquarters in Rocky Mount.
William E. Prather Jr., former Burger King executive, is now president of the Hardee’s restaurant chain. This article discusses the changes he has made to the chain since becoming president and how he hopes to increase revenues and penetrate the market.
For many residents in Sparta, the new Hardee’s is not just a fast food restaurant but a beacon of economic hope. The town’s unemployment is low, but so are the wages. The county’s per-capita income is ranked 74th among North Carolina’s 100 counties.