[This text is machine generated and may contain errors.]
ensley
ommunications Public Relations / Marketing / Promotions
June 12, 1989
Mark R. Sumner
Institute of Outdoor Drama UNC
CB¢# 3240 Graham Memorial Bldg.
Chappe: BHiii; NC 27514
Dear Mark:
Let me call to your attention a seminar that will be most
helpful to your members as well as your staff. What's more,
the session can--if you desire--be an income provider.
For the past ten years, I have been conducting a media seminar
for corporate executives and public relations specialists.
The session is essential to anyone who will ever deal with
the media.
During the seminar I stress how to deal effectively with
the media, how to be interviewed (what to say and what not
to say), how to build credibility with the media, and how
to handle a crisis. During my 35-year career as a journalist
and someone who deals with the media on a daily basis, I
have compiled an extensive list of media likes and dislikes
as well as some rules that absolutely cannot be broken.
In addition, if desired by those in attendance, two other
SUSTSCtS Can be thnrouygily discussed:
1. How to get publicity for your association/client/project.
2. How to conduct a successful writers' tour.
Bach session always develops into a "how would you have
handled the situation" which sparks good audience participation.
I guarantee a successful program.
A full session, incorporating all of the above, lasts 3
to 3°1/2 hours. . .a morning or afternoon.
My fee is $1000 plus any travel expenses. You may absorb
this as a service to members or charge each participant.
At approximately $100 per person, anything over my fee and
any promotional costs will, of course, be income.
One Woodlawn Green / Suite 118 / Charlotte, North Carolina 28217 / (704)525-9505
Mark Sumner
Page 2
June 12, 1989
The seminar is a must for anyone who has contact with the
media, and I will be pleased to furnish names of satisfied
clients.
Please let me know if you have questions and thanks for
your consideration.
Sincerely,
ei a
