Title: Beer packaging: Golden Patriot

Identifier: SOAD6355   (https://digital.lib.ecu.edu/56047)

Description: Graphic design by Calill Dickerson for Fall 2013 in ART3200. Beer, packaging, graphic, design, label, bottle. I designed Golden Patriot’s beer packaging with the goal of making a beer that is appealing to the American drinking demographic. This beer’s design separates itself from the competition, by incorporating a wooden styled typeface design into a contemporary and minimalist design. In addition to this, I’ve decided to incorporate a star motif into the overall design to represent the beer’s local origins and patriotism of the American people. Additionally, you can find the star on the bottle cap, making it easy to recognize the brand from the top or the front of the bottle.