Record #:

8004

Author(s):

Richter, Chris

Abstract:

Daryl Brewster was named president and CEO of Winston-Salem-based Krispy Kreme Doughnuts, Inc. in March 2006. The company has fallen on hard times because of such mistakes as accounting irregularities and overzealous domestic expansion. As a result, company stock has decreased in value. Brewster's goal is to restore the company's reputation. He has helped revive other beleaguered food brands, including Planters nuts.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 26 Issue 7, July 2006, p24-25, por

Subject(s):

Brewster, Daryl G., 1957-; Krispy Kreme Doughnuts Co.