Abstract:
Responding to the trend of health consciousness was Winston-Salem’s Primo Water Company. Part of its profile was company-related challenges, such as a decrease of retailers to promote its products. Encouraging a continuation of services were statistics, such as number of individual water bottles saved when Primo jugs were used an average of 40 times. Also inciting service continuation was a reminder about the 2016 Flint, Michigan water crisis and harmful chemicals that may be still present in everyday tap water.