Record #:

30343

Author(s):

Dodson, Lennon

Abstract:

Social media may have started out as a social experiment, but now it has developed into a wide-spread marketing platform that is continuously pushing the boundaries of modern business. This article gives examples of banks in North Carolina that have incorporated social media and technology into their banking services, and discusses how social media can enhance relationships with customers.

Source:

Carolina Banker (HG 2153 N8 C66), Vol. 91 Issue 1, Spring 2012, p37-39, il

Subject(s):

Banks and banking; Technological innovations; Social media; Marketing channels