Abstract:
The growing Latino community in the Triangle area and US has caused the market for Latin American music to grow over the past decade. This has highlighted the need to expand Spanish-speaking programming in the Triangle. Often, many Latin Americans have to travel great distances to attend concerts and events. Jorge Zuluaga and Juan Chavez recently created a production company called Raleigh Sonica to help produce a variety of programs that show diversity within the Spanish-speaking world and appeal to the Spanish-speaking community.