Record #:

1943

Author(s):

Overton, Sharon

Abstract:

Robert Mauldin, Centura Bank's CEO, is changing his bank's image as a staid financial institution through such initiatives as eye-catching ad campaigns, full service stock-brokerage, and the placing of ATMs in Wal-Mart and Sam's Club stores.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 14 Issue 10, Nov 1994, p45-51, il

Subject(s):

Banks and banking; Centura Banks; Mauldin, Robert