Abstract:
""On "The Avenue" the beating heart of Roanoke Rapids, a shop called Rivertown keeps reinventing itself, delivering just what its customers are looking for-- Including, simply, a comforting spot to spend the afternoon." Ed Williams and Tony Hall started Rivertown Consignments four years ago. The business has since evolved and currently 95 percent of its inventory is new merchandise. Overcoming challenges from the recent Pandemic, the business, now simply Rivertown continues to thrive on re-inventing itself.