Founders Carol Place and Ginger Travis started Travis Place, Inc. based on a common complaint among women--they hated to shop for underwear. Women wanted high-quality, natural fiber products, long on comfort, and available through the mail. However, when Travis Place began, natural fibers products were hard to find in a market filled with synthetics, but the two pressed on, making $14,000 their first year. Georgann Eubanks, one of the principals and a Durham graphic artist, designed a catalog, which is sent to 200,000 people. Sales in 1987 should top $400,000 with $1 million a possibility in 1988.