Cone Denim LLC's White Oak plant in Greensboro produces selvage. Once it was worn as jeans by everyone, but by the 1970s and 1980s, the shuttle looms were replaced by wider, faster ones. This changed the look and feel of the denim. Now selvage is making a comeback, and the White Oak plant has brought back the shuttle looms, which is the only way to make this particular denim. In some of the high-end stores jeans made with this material are selling for as much as $300 a pair.