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Record #:
1833
Author(s):
Sharpe, Bill
Abstract:
Trone Advertising of Greensboro, creators of the Joe Camel logo, assumed the daunting task of polishing the image of Canandaigua Wine Co., makers of Richard's Wild Irish Rose wine, a brand that is overwhelmingly associated with winos.
Source:
Business North Carolina (NoCar HF 5001 B8x), Vol. 14 Issue 9, Oct 1994, p10, por
Subject(s):
Trone Advertising (Greensboro)
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