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for Overton's, Inc. (Greenville)
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Parker Overton, who began his business selling out of a car trunk, is head of Overton's, Inc., based in Greenville. Sales of water skis and marine accessories through four retail stores and telemarketing totaled $55 million in 1994.
Taylor Hicks’ success was an illustration of ECU’s slogan “on hands on deck.” In this partnership were SEED@ECU, the Pitt County Economic Development Commission, Uptown Greenville, and the Greenville Chamber of Commerce. Inspiring other locals to contribute to Greenville/Pitt County’s economic boom story were examples of local business owners. Also as encouragement was a nod to small business’ substantial contribution to the national job market.