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Kiffin Yates Rockwell, born to a Columbus County, North Carolina native, was born in Tennessee in 1892. Rockwell earned high marks at Virginia Military Institute and Washington and Lee University before becoming well-known in advertising journalism. To champion his French roots, Rockwell joined the French army upon the breakout of World War I, where he became successful in aviation. Unfortunately, but honorably, Rockwell is the first North Carolinian and second American to give his life during World War I and is buried in Luxiul with the honors of a general.