Record #:

43545

Author(s):

Mildred Green

Abstract:

This article is about the purchase of the Maola Milk and Ice Cream Co. in New Bern by Harvey Barns from F. E. Mayo, from Washington NC. The name of the company Maola came from the original owners first name combined with Coca-Cola because the original owner owned a Coca-Cola bottling company. The Maola company was struggling in its early years because of a lack of capital but this did not make Harvey Barns to give up. Through the sheer will and his sales abilities Harvey was able to inspire his employees to help push the company through this difficult time. The next obstacle that Harvey Barns was faced with was opening the first milk pasteurizing plant in the four-county region of Craven, Pamlico, Carteret, Beaufort counties. Through the help of the local women’s and health associations to educate the locals on the benefits of pasteurized milk.

Source:

Journal of the New Bern Historical Society (NoCar F 264 N5 J66), Vol. 27 Issue 1, 2020, p44-52

Subject(s):

Business--Technological innovations; Milk--Pasteurization; Business; Business North Carolina ; Business practices