Record #:

7728

Author(s):

Martin, Andree

Abstract:

Golf is big business in the state. Over six hundred golf courses offer players challenging play from the mountains to the coast. Besides being a big destination for golf vacations and business conferences, North Carolina is a major part of American golf history and tradition. Mention golf around the country and most Americans will think of Pinehurst. For generations word-of-mouth has brought golfing enthusiasts to the state. With golf courses developing in other states now, the state's golfing association must consider others ways to market themselves. Martin discusses new marketing approaches with Robbie Wooten, president of Impact Golf Marketing.

Source:

North Carolina (NoCar F 251 W4), Vol. 64 Issue 3, Mar 2006, p26, 28, 30-31, il

Subject(s):

Golf courses--Marketing