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Born in New Bern in 1875, Bayard Wootten is one of the state's most famous photographers. Her early life was difficult, both financially and personally. Her marriage failed, and needing money, she undertook many artistic ventures, including portraiture. One project was designing a new trademark for a new drink, Pepsi-Cola. Her best work was done in the 1930s and 1940s with photographs of the Great Depression and the people of Appalachia. Wootten is the subject of a 1998 book, LIGHT AND AIR, THE PHOTOGRAPHY OF BAYARD WOOTTEN.