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27th
ANNUAL
Institute of Outdoor Drama
Managers, Directors and
Promoters Conference
October 19-21,
Institute of Outdoor Drama
Extension and Continuing Education
University of North Carolina at Chapel Hill
William F. Hensley is a veteran travel industry executive with
local, state, national and international connections. A native of
Asheville and a graduate of Wake Forest University, he now resides in
Charlotte and Banner Elk, NC. He began as a newspaper reporter for
the Asheville Citizen and served as an FBI agent for two years before
embarking upon a career in the North Carolina Travel and Tourism
Division. A noted lecturer and author, Mr. Hensley conducts frequent
seminars and workshops on media relations, crisis management and
publicity, and is currently national secretary/treasurer of the Society of
American Travel Writers.
Alvin H. Reiss is an internationally-known writer, lecturer, and
consultant on the arts who has played a major and innovative role in
furthering understanding and cooperation between the arts and business.
The author of Culture and Company (1972), The Arts Management
Handbook (1974, rev. ed.), The Arts Management Reader (1979) and
Cash In! Funding and Promoting the Arts (1986), he has written
extensively on the arts and business for leading consumer and corporate
publications and has developed pioneer programs in both fields. He is
editor and publisher of Arts Management, the first national journal for
cultural arts administrators, which he co-founded in 1962. In 1986, he
was awarded the International Society of Performing Arts
Administrators Distinguished Service Award for �?oexceptional service to
the performing arts as innovator, author, publisher and educator.�?�
Registration and Fees
The registration fee for the conference is $85.00. Pre-registration by
mail or phone is requested by October 5, 1989. The registration fee
includes the Friday banquet and Saturday cookout. Additional tickets
for the Friday banquet are $18.00; for the Saturday cookout, $12.00.
The Conference desk at the Carolina Inn will be open for check-in
between 4:00 and 6:00 p.m. on Thursday, and again between 10:00 and
12:00 noon on Friday. Conference participants should stop by the desk
at one of these times to pick up their information packets.
To pre-register for the conference, complete the enclosed registration
form and mail it with your fee to Outdoor Drama Conference,
Extension and Continuing Education, CB# 3420 Abernethy Hall, UNC-
Chapel Hill, Chapel Hill, NC 27599-3420. To register by phone, call
(919) 962-1106 and be prepared to give your VISA or MasterCard
number.
Full refunds will be made to persons who cancel their registration by
October 5, 1989. For cancellations received after that date, a $20
administrative fee will be deducted. No refunds can be made for
cancellations received after October 16, 1989. Please confirm
cancellations in writing.
Housing
Housing for the conference is available at the Carolina Inn.
Participants are responsible for making specific reservations directly
with the Inn, using the enclosed housing reservation form or by calling
the Inn�?Ts toll-free reservation number, 1-800-962-8519. When making
your reservation by phone, refer to Group 395*4. The reservation
deadline is October 5, 1989. Conference rates are as follows:
Single $39-60/night
Double $49-75/night
Accommodations are also available at the University Inn, located on
Highway 54 one mile from the campus. Rates are $39-59 for singles,
$46-72 for doubles. Reservations can be made by calling 919-942-
4132. The reservation deadline is October 5, 1989.
Conference Airline
American Airlines is offering a special Meeting Saver Fare to delegates
of this year�?Ts Conference. To obtain American�?Ts 35% discount on their
roundtrip, unrestricted day coach fare, you must purchase your ticket 7
days in advance and there is a $30 cancellation fee. In addition,
American is offering a 5% discount off the lowest applicable roundtrip
fare, subject to availability of inventory. All fare rules and restrictions
apply. The 5% discount also applies to roundtrip first-class travel. To
make your reservations, call American�?Ts Meeting Services Desk at this
special toll-free number: 1-800-433-1790. When making your
reservations, refer to Star File #S0-9094K.,
Carolina Inn
Housing Reservation Form
Institute of Outdoor Drama
27th Annual Managers, Directors and
Promoters Conference
October 19-21, 1989
(Group 395*4)
Name
Address
Telephone (
Date of arrival Date of departure.
Total number of nights
Number of people in party: Males Females
Accommodations desired:
Single ($39-60) Double ($49-75)
My roommate is
Signature
Please complete and return this form to:
The Carolina Inn
PO Box 1110
Chapel Hill, NC 27514
(919) 933-2001
(toll-free reservation number: 1-800-962-8519)
If you wish to use a credit card, please give the following information:
VISA MasterCard
Card Number
Cardholder�?Ts Name
American Express
Exp. Date
Cardholder�?Ts Signature
Please use a separate form for each room request. Forms may be
photocopied. Reservation deadline is October 5.
~~
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a
Registration Form
Institute of Outdoor Drama
27th Annual Managers, Directors and
Promoters Conference
October 19-21, 1989
Name
Middle Initial
Last a First
Social Security number
Provision of the Social Secu¥ity number is voluntary. It is needed for institutional
convenience and accuracy and will be used for internal record-keeping only.
Affiliation
Address
Daytime Telephone (
I plan to arrive on October and depart on October
Please include payment as follows:
_$85.00. Registration (includes Friday banquet and Saturday cookout)
Additional ticket(s) for Friday banquet ($18.00 each)
Additional ticket(s) for Saturday cookout ($12.00 each)
Total
S ake checks payable to Extension and Continuing Education. If you
wish to use a credit card, please give the following information:
o ne
Card Number
MasterCard
Exp. Date
Cardholder�?Ts Name
| Cardholder's Signature
Please complete a separate registration form for each participant. Forms
may be photocopied or additional brochures are available upon request.
Please mail this registration form by October 5 with payment to:
Outdoor Drama Conference OFFICE USE
Extension and Continuing Education Pinks
CB# 3420, Abernethy Hall
UNC-Chapel Hill Ref om
Chapel Hill, NC 27599-3420 Code\ B931 4
(919) 962-1106 Payer
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2/th
ANNUAL
Institute of Outdoor Drama
Managers, Directors and
Promoters Conference
October 19-21,
\ 1989
Institute of Outdoor Drama
Extension and Continuing Education
University of North Carolina at Chapel Hill
We cordially invite you to attend the 27th Annual Managers, Directors
and Promoters Conference sponsored by the Institute of Outdoor Drama
of the University of North Carolina at Chapel Hill. This year�?Ts
conference will be special in several ways.
Two �?opre-conference�?� sessions will be offered for participants involved
in starting an outdoor historical drama in their community. Planning
Group Session A will look at the key issues of organization,
fundraising sources and methods, and amphitheatre design and
construction. Planning Group Session B will focus on play
production, including discussion of technical requirements, casting, and
rehearsal.
The general conference will convene on Friday afternoon and run
through Saturday evening. Three half-day workshops will be offered by
experts in their respective fields.
Scott J. Parker, executive director and acting producer of The Lost
Colony (Manteo, NC) will lead a workshop on �?oImproving Production
Quality in Outdoor Historical Drama.�?� Assisted by key artistic staff
members from The Lost Colony, the workshop will examine elements
found in artistically successful shows and discuss how to better
incorporate those elements in outdoor drama productions today.
William F, Hensley, public relations/marketing consultant and former
director of the North Carolina Division of Travel and Tourism, will
join us to conduct a workshop on �?oWorking Effectively with the
Media,�?� including how to be interviewed, how to build credibility, and
how to handle a crisis. ;
Alvin H. Reiss, arts management consultant and author of Cash In!
Funding and Promoting the Arts, will be with us to conduct a
workshop on winning corporate support entitled �?oSuccessful Arts
Partnership with Business,�?� suggesting tactics and strategies to gain
funding and develop marketing tie-ins on your own terms.
Interspersed throughout a lively program of workshops and open
discussion, formal and informal social events provide conference
participants with many opportunities to share thoughts and experiences
with colleagues.
Finally, as you may already know, this will be Mark R. Sumner�?Ts last
conference as director of the Institute, as he plans to retire this fall. He
has kindly consented to bestow a few words of wisdom upon us as this
year�?Ts dinner speaker, an occasion not to be missed!
Preliminary Program
Thursday, October 19
4:00-6:00 p.m. Registration (Carolina Inn)
6:00-7:00 Dinner (on your own)
7:00-10:00 Planning Group Session A
Mark R. Sumner, moderator
Friday, October 20
8:30-9:30 a.m. Coffee/Socializing
9:30-12:30 Planning Group Session B
William Hardy, Moderator
10:00-12:00 noon Registration (Carolina Inn)
12:30-2:00 p.m. Lunch (on your own)
2:00-3:00 Welcome; Reports on Season
3:00-5:30 Improving Production Quality
Scott J. Parker, Workshop Leader
6:30-7:30 Cash Bar (Carolina Inn)
7:30 Banquet (Carolina Inn)
Keynote speaker: Mark R. Sumner
Saturday, October 21
8:30-9:00 a.m. Coffee/Socializing
9:00-12:30 Working Effectively with the Media
William F. Hensley, Workshop Leader
12:30-2:00 p.m. Lunch (on your own)
2:00-5:00 Successful Arts Partnership with Business
Alvin H. Reiss, Workshop Leader
6:00 Barbeque Cookout/Roast of Mark R. Sumner
Program subject to change.
Workshop Leaders
Scott J. Parker is executive director/acting producer for The Lost
Colony (Manteo, NC) and chief operations officer for the Roanoke
Island Historical Association. Before moving to Manteo, Mr. Parker
was professor of theatre arts at East Carolina University for seven years
serving as general manager for the ECU Playhouse and the university�?Ts
professional summer theatre. He was managing director of the theatre
program at Duke University for six years, where he also taught. In the
late 1970s, he was manager for actors, singers, and dancers at Walt
Disney World. A former president of the Southeastern Theatre
Conference and the North Carolina Association of Professional
Theatres, Mr. Parker�?Ts national credits include two years as chief
regional officer for the American Theatre Association.
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