Small game hunting is big business. Nationally in 1965, almost eleven million persons, aged twelve years and older, hunted small game. Over $600 million was spent, and hunters traveled four billion automobile miles on approximately 128 million hunting trips. In North Carolina there are over 400,000 licensed hunters, most of whom hunt small game. In interviews conducted with 553 small game hunters, the following characteristics were revealed: The hunter is male; married; a state resident; lives in a rural area within fifty miles of the wildlife management area where he hunts; is about forty years old; and has graduated from high school.