Abstract:
Eighty-seven years ago, Cheerwine, a burgundy-colored cola with a hint of lemon-lime, was first bottled in Salisbury, in Rowan County. As the company approaches its centennial in 2017, it still remains family-owned. The company markets in eleven other states, but makes most of its revenues in North Carolina. The company has developed a respectable mail-order business for North Carolinians who have moved away. Prunkl discusses the history of the company.