ECU's football stadium began with a building campaign in 1961. Dr. Leo Jenkins , the new college president, approached W. M. (Booger) Scales, Jr. as chairman of the drive to finance the James S. Ficklen Memorial Stadium. Ground was broken on the proposed site of the stadium on May 3, 1962, the late J. S. Ficklen’s birthday. The Stadium was formally dedicated on the evening of Sept. 21, 1963. The second portion of Ficklen Stadium was dedicated in September 1968. Before the 1978 season, the seating capacity was again expanded from 20,000 to 35,000.