Record #:

30493

Author(s):

Bumgardner, Carl; Cortese, David; Owen, Herbert; Shappell, Elaine

Abstract:

Corporate culture is a process which shapes all aspects of an organization to include its values, its ethics, and its image. A survey of CEOs in the southeastern United States and interviews of CEOs in Wilmington, North Carolina were conducted in 1985 to identify the ways in which a CEO could influence corporate culture. This article presents the survey results and analyses.

Source:

Carolina Coast Business Review (NoCar HF 5001 C38x), Vol. 4 Issue 2, July 1986, p5-6, il, bibl, f

Subject(s):

Corporations; Chief executive officers