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No question about it: that's JFK's motorcade proceeding down 5th Street. To the right is the president's home. That is the intersection of 5th and Jarvis. The motorcade turned in to the campus at 5th and Lewis, for a rally at College Stadium.
This appears to be along Fifth Street in Greenville. My parents and grandparents were in attendance, along with me, a just turned 2 year old.
Are those elm trees or oak trees on each side of the roadway during this motorcode? Was this photo from Greenville or a surrounding Pitt County or Eastern N.C. community?
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The date was September 17, 1960. That day Kennedy barnstormed NC, campaigning in Greenville, Greensboro, Charlotte, and Raleigh. A stop in Asheville was planned, but cancelled due to weather.