| | SPECIAL COLLECTIONS ORAL HISTORY
COLLECTION |
| ORAL HISTORY INTERVIEW #18 |
| Dr. Robert Durden |
| |
| March 27, 1974 |
Robert Durden:
Did I tell the story last year about the lady down in
Wilmington who asked me about Washington Duke? I repeat
myself from last year, I should be embarrassed, but
anyhow I met this lady in Wilmington a year or so ago who
had some pretensions about the Lowcountry background, and
I told her I was from Duke and I was working on this
book. She laughed and she said, “Does that statue
of Washington Duke show him barefooted?” on the
East Campus. She said, “It certainly should.”
The more I thought
about that the madder I got. [Laughter] I didn’t
say it, but I pointed out that it might well show him
barefooted. He came into the world barefooted very much
and sort of stayed that way for a long time--the
Homestead was a barefooted sort of house, clean, modest
and so forth--but he went out of the world very well shod
indeed, [Laughter] and that’s the more important
point to make.
I want to make my point about the relationship between
the Dukes and Durham and the larger matter of
urbanization in the state a little bit indirectly. I
don’t have the careful list and illustration that
Miss Tilley gave you there but I do want to sort of try
to focus on what I think is one of the real secrets of
the rise of the Dukes to eminence in the tobacco
industry. When I was here a year ago I know I did say
that we had very few papers of James B. Duke, right? I
think some Smart Alec asked later, was it because James
B. Duke couldn’t write, [Laughter] and I pointed
out that was not true. He could write. Now we don’t
know about Washington Duke. He could sign his name, but
Miss Tilley and I were talking about it coming down. We
really think Washington Duke probably [couldn’t
02:49] write. James B., better known as
“Buck” Duke, off the Duke campus, [Laughter]
could write, and since I was here last year something
very interesting and pleasant for me happened. I was over
there working away in the library in August and a young
man from the offices of the Duke Endowment in New York
called me. He and one of the young lawyers had come down
to check out some papers which the Duke Endowment had
stored on the Duke campus. They have a storeroom. A
number of us had heard about this storeroom for many
years but we had been told that there was nothing there
except old check stubs and old records that would be of
absolutely no interest to any of us. But this young man,
this friend of mine, called and said, “Look, we
just opened a wooden box with the label ‘James
B. Duke’ on it. We think you’d better come
over.” And I went over with Miss Russell in tow, of
course. Miss Russell was much more excited than I. What
they had in this wooden box really has furnished the
material that I will use to talk about today, because the
people in the Duke Endowment offices in New York, right
after Pearl Harbor, decided that Durham might be a safer
place to store some of their records and they had shipped
down a number of things including this wooden box, Box A,
property of James B. Duke, and lo and behold ten letter
books of old Buck Duke himself, which is a veritable
treasure house of tobacco history.
I exaggerate a little bit because the last seven of
those letter books are pretty dull affairs. The first
three I think are really quite important. They
don’t tell us anything that Miss Tilley
hadn’t told us a long time ago, really, but they do
illustrate and put flesh on some things that we
hadn’t known about, and I’m referring
particularly to the whole matter of the Bonsack cigarette
machine. I’m sure most of you have heard of this
machine, which played such an important part in the rise
of the cigarette industry in the country. The first three
letter books deal completely with that whole story of how
the Dukes made their special deal with the Bonsack
Machine Co., and it was that special deal which had an
important part--it wasn’t the only thing by any
means but it had an important part--in the rise to
prominence of the Dukes in the cigarette industry.
As Rick Knapp mentioned, Washington Duke led his
family into Durham about 1874. The older son, Brodie, who
had the drinking problem, had already moved to Durham, so
Washington followed with Buck and with Buck’s older
brother, Ben, and the daughter, Mary, in 1874. As some of
you would remember from last year and would certainly
know, when the Dukes got to Durham they were simply
nothing in the tobacco
industry, which was already doing quite well in
Durham, compared to the great Bull Durham Co., the W.T.
Blackwell Co., that was much larger, much more important,
as a manufacturing concern, so large, the Bull Durham
smoking tobacco, that the Dukes, led possibly by
twenty-one-year-old--. Well he was less--. Buck Duke was
born in 1856 so he was around twenty-five in 1881, when
the Dukes decided that they could never catch up with the
Bull Durham people, therefore they would shift over to
this newfangled thing called the cigarette, and they
imported over a hundred immigrant hand rollers from New
York to come down and roll the cigarettes. They did well
with this, so well that in ’84 they decided to try
one of these new machines that had been invented. There
were a number of inventions but the one by young James
Bonsack in Virginia--was it Salem, Virginia?--over near
Roanoke, was the one that they decided they would
try.
Now that machine had been tested in the factory in
Richmond of Allen & Ginter, the Allen & Ginter
Co., which was a much larger cigarette company than the
Dukes were. It was the biggest, as I recall, of the
cigarette manufacturing companies. The machine was
theoretically capable of producing in a day around
100,000 cigarettes. That was as many as forty-eight
skilled hand rollers could make. The Bonsack Machine Co.
leased these machines on a royalty basis, which I got out
of Miss Tilley--do I have it straight here, Miss Tilley,
two-thirds of the cost of producing cigarettes by hand?
In other words the Bonsack Co. charged thirty cents per
thousand cigarettes royalties for plain work and
thirty-three cents per thousand royalties for what they
called printed work. The Bonsack Co. installed the
machine and furnished an operator for it. But there were
two big problems about this Bonsack machine. One was that
it was imperfect. It really didn’t work too well.
The other one, the one that probably still needs some
more research--
I certainly don’t deal with this problem in my
book--the cigarette manufacturers at that time, Allen
& Ginter and two or three other big ones in New York,
claimed that smokers simply preferred hand-rolled
cigarettes. They claimed this very strongly, therefore
there were a number of manufacturers who were quite
hostile to the whole idea of machine-produced cigarettes
and got this message across in their advertisements, that
their cigarettes were hand-rolled therefore much superior
to the machine-made cigarettes.
Now, on the first obstacle, that is the imperfections,
throughout their lives the Dukes had a certain streak of
real luck but I think they also had a certain streak of
real ability because when they ran into able people--and
this mechanic named W[illiam]. T. O’Brien was just
merely the first of a whole series of extremely able
people that played key roles in the various successes of
the Dukes. W. T. O’Brien was sent down by the
Bonsack Co. to work on this machine in Durham. He turned
out to be something of a mechanical genius. Young Buck
Duke apparently was no slouch with machinery either, was
quite shrewd and capable with machinery. Between the two
of them, but certainly--. We don’t have much
documentation here. We mainly have to go by hearsay and
later newspaper stories and so forth. Between the two of
them, but with O’Brien doing most of the work, they
got that machine going. Is that enough about the machine,
Miss Tilley? We don’t really know what they did to
it, do we?
Nannie Mae Tilley:
I think it involved their own [09:50]. [Laughter]
Robert Durden:
I’ll take your word. [Laughter] I don’t
know. They hope to have a machine at the Homestead,
don’t they?
Unknown Speaker:
Yes, sir.
Robert Durden:
If anybody could help them find one.
Unknown Speaker:
We’re desperately in need of a Bonsack machine.
I asked Dr. Durden but if anyone has a lead please help
us.
Nannie Mae Tilley:
But the original [10:09] one was burned.
Robert Durden:
No, I didn't--.
Nannie Mae Tilley:
[10:12] was burned.
Robert Durden:
I didn’t know that. Well I don’t mean to
make that business of overcoming the machine’s
imperfections too easy because that actually took some
time. It wasn’t clear all at once that they were
going to be able to make this machine work well. Now, the
Duke family, again led by young Buck Duke, decided that
they were going to gamble on that machine. They were
willing to really try it. They knew it was risky. The
Bonsack people were very eager to have the machine used.
They were eager to have it used on the best quality of
cigarettes--not on cheap cigarettes but on top quality
cigarettes--and they would certainly hope that sooner or
later some company would come along and would stop
advertising hand-rolled cigarettes and so forth. So the
Bonsack people were eager to have the machine used,
they’d make more money, and young Buck Duke
proceeds to get in touch with the president of the
Bonsack company, a man named D. B. Strouse,
S-t-r-o-u-s-e, from Virginia, in ’84, saying,
“We’d like to talk to you about a matter of
keen interest to both of us.”
Strouse didn’t catch on too quickly but in
’85, in New York, a series of conferences between
James B. Duke and D. B. Strouse resulted in the famous
contract, which we now can document very fully out of
these letter books, whereby Strouse agreed that if the
Dukes would install the Bonsack machine and use them on
all brands, including their best cigarettes, that the
Bonsack people would give the Dukes a secret
rate. Instead of charging thirty-three cents per
thousand for the printed and thirty for the unprinted,
the Dukes would be charged only twenty-four cents per
thousand on all cigarettes. Furthermore, when and if all
cigarettes produced by the Duke firm were made by
machines, the rate would be reduced to twenty cents per
thousand. And then finally, the real kicker, if the
Bonsack rate of royalty to any other manufacturer should
ever be reduced below the standard rate of thirty-three
and thirty cents, respectively, the Duke firm should have
its rate proportionately reduced so that it would always
be charged twenty-five percent less than any other
manufacturer. [Laughter] That last one was pure Buck
Duke, go get a special rate and if anybody else ever gets
a special rate then we get even specialer. This is the
contract that was negotiated in 1885. By that time the
machine was working quite well, and it’s really
very dramatic to see what happens in the cigarette
industry, then, in the late ’80s, because in the
five years between ’85 and ’90 the American
Tobacco Co. formed in 1890 and the Bonsack machine and
Buck Duke had an awful lot to do with the formation of
the American Tobacco Co., as I’ll explain in just a
second. But in that five-year period Washington Duke Sons
& Co. emerges as the top cigarette producer in the
country in a very spectacular fashion.
Young Buck Duke moved to New York in ’85 and
opened a branch factory in New York City, so for the rest
of his life New York was as much his home as any place.
Later on in his life he acquired a home in Charlotte, as
some of you know, and of course his family, he kept some
family in Durham, whom he visited from time to time, but
from 1885 on, that was from age twenty-nine, he was
really always a New Yorker, too.
The Dukes began to clamor for these machines just as
fast as the Bonsack people could produce them, almost,
and within a couple of years they had forced the
other
cigarette manufacturers to go to machine production.
They simply couldn’t--. As I was saying earlier, I
think one area of interesting research is going to be
when somebody helps us find out if people really had been
so reluctant to smoke machine-made cigarettes as the
manufacturers had earlier claimed. I don’t know.
Americans are not traditionally reluctant to accept
changes like that. At any rate the machine-made
cigarettes caught on.
Long before this, of course, the Dukes had learned,
and if they didn’t learn it any place else they
certainly could have learned it from the Bull Durham
people, that big-time heavy expenditures on advertising
was extremely important in the tobacco industry, so they
had gone in for that even earlier. Now they go in for it
even more spectacularly. There’s the old familiar
story about the Duke salesman down in Atlanta who just
happened to see the poster of the--and this is a true
story; we’ve got letters to prove it--saw the
poster of a beautiful French actress, Madame Rhea, who
was appearing in Atlanta, and this sharp salesman
approaches Madame Rhea and says, “Would you consent
to have that lithograph, that huge lithograph of you,
appear holding a pack of--?”--Duke of Durham?
Nannie Mae Tilley:
Pin Head.
Robert Durden:
I forgot. Pin Heads? I think it was Duke of Durham.
Let’s say Duke of Durham. That was one of the famous
brands. Madame Rhea said she’d be delighted to have
her picture appear, so the sensation of Atlanta quickly
became an advertising man’s dream because you got
newspaper stories and all this about Madam Rhea holding a
pack of Duke of Durham cigarettes, Atlanta’s
favorite. That sort of image the Dukes exploited to the
full. The same salesman goes out to Kansas City and he
finds a very attractive widow who agrees to help sell
cigarettes, and once again you get
newspaper stories about this [16:17] lady tobacco
salesman, which is something you didn’t see much of
in the 1880s, so attractive that Washington Duke sent word
he was going to Kansas City. He was an old widower at that
time. [Laughter]
And then they hit on the--. Roller skating was a big
thing back in the ’80s and the salesman hits on the
idea of outfitting a team of skaters up in Ohio and
Michigan, the Pride of Durham, and you play this Duke
tobacco roller skating team, and they play hockey, I think
it was, and there were some very spectacular matches in a
lot of the larger cities of the old northwest, and get a
tremendous amount of publicity.
Pictures in every packet of everything you can imagine,
from kings and--. I won’t proceed to try to name
everything, but of course one of the most famous items was
the pictures of the beautiful woman, Lillian Russell, clad
in tights, no less. Young men and other people too avidly
collected the cards. One of the few letters that we do have
of Washington Duke’s is a letter that he wrote to his
son, Buck, about ’96, and it’s a very
interesting letter. I’m using it in the book, of
course. Washington Duke said, “Dear Son: It’s
been pointed out to me,”--by Rev.
So-and-so--“that we are using lascivious advertising.
[Laughter] This must stop. We really must not corrupt the
morals of the younger generation with that sort of
advertising so please see to it that it stops.” Well,
of course it didn’t stop. I don’t know how Buck
handled Pa, but he did some way.
But I think the main point I want to make about that
contract with the Bonsack Co. is that no sooner did James
B. Duke get it than--. In 1885 Buck Duke wrote Strouse, the
president of the company, and said, “Please let me
know as soon as possible what proposition you will be able
to make looking to a concentration of the business, and I
will do what I can to bring about such a move.” Duke
said he thought it would be wise for the
Bonsack Co. “to make just as close a figure as
possible on rates so as to induce those who are using other
machines, which you claim are infringements, to drop their
machines and use the Bonsack machine rather than go into
litigation about infringement on patents.” In other
words, starting in 1885 James B. Duke uses this contract
with the Bonsack Co., and he uses D. B. Strouse, to hold
down the competition in a very effective fashion. He puts
tremendous pressure on Strouse. He tries to sell the idea
to Strouse that the Bonsack Co. really would make more
money by limiting that machine to the largest
manufacturers, which would finally be Washington Duke Sons
& Co. in Durham, Allen & Ginter in Richmond, and
then the Kinney Co. in New York, three sort of big
companies, and this is really how the American Tobacco
Company gets started. Strouse is the key intermediary
between Duke and these other tobacco manufacturers to sell
this idea of getting together to limit the use of his
machine, which has proven to be the most successful of the
various machines for making cigarettes.
I won’t bore you with a detailed account of the
negotiations, but its interesting as Duke gets the machine
limited, sufficiently so that by 1889 Mr. Ginter, Kinney, a
couple of other big people, are ready to talk, and the
conversations begin in New York in 1890, between five of
the largest manufacturers of cigarettes in the country, and
by that time they have almost all the cigarette business
pretty well cornered and they managed to keep the Bonsack
machine out of the hands of potential competitors. [They]
get together and form the American Tobacco Company and
elect thirty-three-year-old James B. Duke as the president
of this company. Of course the irony, which you are aware
of, is that in that same year the federal government
enacted the Sherman Anti-Trust Laws, saying that
combinations in restraint of trade shall be prohibited and
are hereby declared illegal.
This was a classical combination in restraint of trade
but it just so happened--I don’t say it quite that
boldly in the book but anybody who suffers through the
chapter can certainly see that clearly that’s the
case--it so happens that you get a series of rather
conservative and indifferent attorneys general and
presidents and the American Tobacco Co. doesn’t get
called on the carpet until Theodore Roosevelt’s time.
By the time it’s dissolved in 1911 it had become
truly not just a national industry of major proportions but
global, because, as you might remember, in 1902 the
American Tobacco
Company decides that it really would do better in
England and in other parts of the world if they stopped
competing with those big manufacturers in England and got
together to form the British-American Tobacco Company, and
this is done with James B. Duke and his interest once again
as the majority interest in the British-American Tobacco
Company.
So it’s a truly global affair and by that time--.
The Dukes did not do this alone, I don’t mean for one
second to suggest this, but by the ’90s these North
Carolina, and I guess to a certain extent Virginia tobacco
people, too, had helped acquire a world market for this
bright leaf tobacco and it had become quickly one of the
major exports of the country. One of the Duke salesmen in
the ’80s, Richard H. Wright of Durham, made a global
tour to sell the smoking tobacco and then the hand-rolled
cigarettes that the Dukes had peddled in the early
’80s, a very successful tour, so long before the
American Tobacco Company was formed, those Duke products
using the bright leaf tobacco were global and would become
much more so when they got to work in Japan and in China
and other countries around the world.
I think the final point I want to make, and I’ll
be glad to go back and be a little more specific about this
contract and the negotiations to organize the American
Tobacco Company, if you wish, but the final point I want to
make, a theme that Miss Tilley touches on quite a bit in
her book, is that tobacco money--and she gave an excellent
illustration with the Reynoldses in Winston-Salem this
afternoon--but she suggests in her classic book that
tobacco money had an awful lot to do with the whole
development of North Carolina. Well, actually, what I have
in the history of the Duke family is just simply a little
case study, if you like, of that, because by as early as
1892 the Dukes were becoming really quite affluent,
especially compared to Tar Heel families. They’re
living still in quite modest houses, too. There was none of
this conspicuous consumption that would come later on. But
Ben Duke stayed in Durham--Buck had moved to New York--Ben,
the older brother, stayed in Durham and in 1892 he takes
the lead for the family and for their partner, George
Watts, in organizing a large textile mill in Durham. For
that day it was large; the capital was something around
$200,000. [24:16] There was a little hassle about--. He
finds--. Now here’s another example of the ability of
the Dukes to pick able people. He finds a man named W. A.
Erwin, who’d worked with the Hokeses in textiles, to
come run the mills, and they go to the lawyer’s
office in Durham and the lawyer says, “What are we
going to name these mills?” and Ben Duke says,
“I don’t know. I’ll write Buck.”
And he writes Buck, and Buck says, “Well since Mr.
Erwin’s going to manage them I think we ought to
leave it up to him,” and Erwin says,
“Let’s name them ‘Duke’,” and
Duke says, “No, let’s name them
‘Erwin’,” so you name them Erwin Mills.
The lawyer says, “Well let’s name them Erwin
and if they succeed the glory will be this young
man’s, and if they fail--.” [Laughter]
So the Erwin mills succeeded magnificently. They were as
profitable in their own way as the tobacco industry was.
Rates on textiles in the ’90s were incredible.
You
double the size of those mills in ’96. By 1903 you
were looking all over the state for a good site for mill
number two, Erwin Mill number two, then you go over there
in South Carolina looking for good sites, looking for water
power sites by that time, and you end up finding a good
water power site on the Cape Fear River in Harnett County
and you open Erwin Mill number two, and you do name it
Duke, North Carolina. Then some twenty years later or so,
when Trinity College became Duke University, President Few
of Duke University wrote and said, “For God’s
sake, we’re getting mail all mixed up and the
newspapers recently had a story about a Duke girl running
off with [25:52] man, or something. You’ve got to
change the name of that unincorporated town,” and so
Duke, North Carolina, became Erwin, North Carolina.
That’s mill number two.
Then mill number three, I’m scared to pronounce
it--Cooleemee? Cooleemee. And then mill number four in
Durham. By 1910 Erwin Mills [26:09] something like
10,000,000 and was the second largest, for a period, in the
state, and the Dukes had many other large investments in
other mills. Those were just the ones that were most
intimately associated with the family.
So the spillover into textiles was very obvious and very
dramatic, but I think the most important spillover was from
textiles you got interested in power, water power, and the
Dukes, led by this intrepid, bold businessman, James B.
Duke, were willing to gamble. Starting in 1905 you used one
of the water power sites that W.A. Erwin had found for you
back in the late ’90s, down at the Catawba River, and
you launched the Southern Power Co. in 1905, and it was
truly one of the pioneering power companies in the country.
Once again genius helps out because you had a brilliant
engineer by the
name of William S. Lee, who apparently led the
profession of electrical engineering at one point in the
country.
And the whole business of long distance transmission of
high voltage--I had to go look up volts when I was trying
to write some of this--but long distance transmission of
high voltage was in its infancy and Lee and his associates
were one of the real pioneers. The whole idea of linking up
one power system--. What you had had was scattered--. Up to
the early 1900s you were just simply getting scattered
development of electric power plants. Buck Duke and W. S.
Lee had the idea of developing a regional system, not just
a few scattered sites but a system on the Catawba River and
then on some adjacent rivers, so long before TVA the
Southern Power Company, which became Duke Power in 1924,
was working on the whole principle of a system of power.
And you started out there really with the idea of
furnishing power for textile mills. You think when you
started that you were going to be supplying cities and
residences and this sort of thing, but very quickly you got
into that. And then finally the Southern Power system was
the first in the country, specialists in this area have
suggested, to get the notion that one power system could
link up with another one and obtain a much more reliable
and dependable supply of electricity.
So before the First World War the Southern Power system
was linking up with the Georgia Power Company and with one
or two others in a system of systems. In our energy
conscious days today we take this sort of thing for
granted, but back in the pre-World War I period the
Southern Power Company--now the Duke Power Company--was
really quite a pioneer. My point there is that I would
suppose that the Duke Power Company has had more to do with
the industrialization of North Carolina than any other
single business in the twentieth century. I don’t
know, but I would suppose so. You’re certainly on the
right track when you link tobacco with urbanization,
because urbanization is the child of industrialization, and
you talk about the Dukes there. Thank you very much.
[Applause]
Fred Ragan:
Bob, don’t worry about not getting invited back
after you get your book out. We need to get you down
here. With all the expertise we have in this room we can
really make a critique. [Laughter] With Bob’s
permission, and if Miss Tilley doesn’t object,
I’d like to open the floor for questions about the
Reynoldses and the Dukes for both Winston-Salem and
Durham. The floor is now open.
Questioner One:
On the Dukes, eventually Duke got these people like
Lee and Erwin and such as that. Were they able to make a
bone, too, or did the Dukes use them?
Robert Durden:
No, no. Miss Tilley says I’m going to make
plastic saints out of the Dukes, and I hope not.
[Laughter] I’m trying not to. Everybody knows
enough. No, they made an awful lot of people rich.
Obviously I think it says something about a businessman
when his associates are almost fanatically loyal to him,
and it’s more than just money, but money was part
of it. But W. A. Erwin borrowed money and acquired a
small interest in the Erwin Mills. Now his interest grew
larger, but the mill started out with Duke and Watts
money. [30:59 Of course the Dukes and the Wattses are
still partners.] His interest grew larger and he grew
wealthier. I don’t know how wealthy Lee--. I know
less about Lee than I know about Erwin, but the general
pattern was that the associates of the Dukes became
quite--
Questioner One:
They did all right.
Robert Durden:
--comfortable. Miss Tilley, wouldn’t you say
that’s true?
Nannie Mae Tilley:
Well I’m afraid I don’t know enough to
express an opinion on it. What did the Erwins do with
their money?
Robert Durden:
I don’t know.
Nannie Mae Tilley:
I had a notion that there might not have been a
tremendous amount.
Robert Durden:
Well it was nothing like the Dukes. I don’t mean
to suggest that. I’ve got the Erwin salary figures
and every time Erwin writes and says, “Look,
we’ve made fifty percent profits on the capital
this year,” or a thirty-five percent profit, [31:54
and they were doing that,] Ben Duke writes back and
says--he’s in New York--tells George Watts,
“Go to the director’s meeting and raise
Erwin’s salary,” and W. A. Erwin was getting
a salary of $25,000 a year back at a time when that was a
princely sum of money, so in addition to his stock. Now
that was certainly nothing like [the Dukes.] [Pause]
Fred Ragan:
More questions?
Questioner Two:
Dr. Durden, when do you expect your book to be off the
press?
Robert Durden:
You never can tell about presses. [Laughter] If this
book blows up on me I may have to go back to Georgia to
raise tobacco, you understand. [Laughter] But I would
hope that it would be out about a year from now.
Nannie Mae Tilley:
I think you can raise better tobacco in North
Carolina. [Laughter; Applause]
Robert Durden:
I’ve got a little land in Georgia.
[Laughter]
Unknown Speaker:
Did you get that on tape? [Laughter]
Questioner Three:
There’s a story around Durham about the attorney
who wrote the Duke Trust [33:13] fantastic [new]
document--.
Robert Durden:
The Duke Endowment? You mean the adventure setting up
the Duke Endowment? What’s the story?
Questioner Three:
I was going to ask you that. [Laughter] The story that
I heard is that in addition to Duke University and Doris
being the chairs that several thousand small churches
also got chunks of it.
Robert Durden:
[33:36]
Questioner Three:
[33:36] every minister in North Carolina--.
Robert Durden:
No, it was the Methodists. It was the Methodists.
Questioner Three:
[33:43]
Robert Durden:
I was thinking when Miss Tilley was talking,
Washington Duke--I said this last year--Washington Duke
was a pious Methodist, and just like the Reynoldses, back
in the days when they really didn’t have much
money, starting in the ’80s, for whatever reason, a
fear of hellfire or what, or the Methodist Church taught
him, Washington Duke apparently believed that he was
supposed to contribute money to charitable causes, and
when he gave eighty-five thousand dollars in 1890 to
bring Trinity College to Durham the newspaper said that
was the largest single sum of money that had ever been
given in the state of North Carolina. I don’t know
whether that’s true or not. Before he died, he
alone, and his wealth was always quite small compared to
what his sons’ wealth later became, but before he
died he had given about a half million to Trinity
College. A great friend of Trinity College, of course,
was Ben Duke, but then at the end of his life, towards
the end of his life, Buck Duke did create the Duke
Endowment.
Questioner Four:
Did it ever come out anywhere that Buck Duke was
influenced to make that great gift because he was so
disturbed over having pernicious anemia?
Robert Durden:
No. One of the points that I hope will emerge from
this book is that he was sixty-eight years old but he was
quite healthy and very vigorous. He was having the best
time in the world building dams down around Charlotte,
that whole area. That had turned out to be one of his
real joys in life, the power company. He left tobacco,
you see, except the British-American Tobacco Company. He
left tobacco as far as the United States was concerned
after 1911. He had nothing to do with domestic tobacco.
But he was very healthy. He was building dams and then he
was getting set to have the best time building stone
buildings for Trinity College. He was just going to have
a field day and he was involved in a big project up in
Canada, the one that netted him one-ninth interest in
Alcoa. [Laughter] And then all of a sudden, in July he
goes to Durham to see about these new stone buildings.
He’s got these buildings he’s going to give
to Trinity College, and he’s been to Charlotte and
having a terrible drive to Charlotte, worried to death
about how are you going to cope with this drive, and his
deathbed decision there--I’m getting my stories all
tangled--but his deathbed decision there is that you will
build a fantastically large, for that day, coal-burning
steam plant which will be the first big central station
type plant in the whole power company, and it sort of
marks the transition. In our time power companies get
most of their power from steam plants, from coal plants,
but when Duke started out with the power business the
assumption was you could get all the energy, all the
power, you would ever need from water, but it
didn’t work that way, and right at the end of his
life he sort of saw that and authorized them to invest
this money.
But my story was that he went to join his wife and his
daughter, Doris, at Newport in July 1925, and he got sick
and for a month or so, for more than a month, he thought
he had a bug or something. His wife wrote Dr. Few that it
would take him a few weeks to recover but he was getting
better, and they finally had to take him to New York in a
private railway car, and he died in October from this
anemia that killed him quite quick. In other words
it’s not true, unless he was operating on ESP, and
I don’t think Buck Duke was the ESP type. I
don’t think he--. He didn’t know he was going
to die when he set up the Duke Endowment. He wasn’t
sick. Because he was sixty-eight years old when his
brother, Ben, [37:28].
Questioner Four:
Do you have any of the medical records?
Robert Durden:
Yes. [Pause] That stuff galloped. The doctors could
help us more--. They didn’t know how to treat
anemia. They had no treatment. I think it came shortly
afterwards. [Pause]
Fred Ragan:
Other questions? I want to express our appreciation to
Dr. Tilley. It’s a long trip from Texas and
certainly we have enjoyed [38:11]. Professor Durden. You
can always tell when you have a successful program you
may see it twice, [so we occasionally, of course, do
have] both of these speakers on our program last year and
now back this year and who knows what will come next
year? So thank you very much. [Applause]
END OF RECORDING
Transcriber: Deborah Mitchum
Date: October 14, 2010