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c/o Joyner Library
1000 E. 5th Street
Greenville, NC 27858
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Title: Cold Fire beer branding
Identifier: SOAD6055 (https://digital.lib.ecu.edu/55799)
Description: Graphic design by Rochelle McCain for Fall 2013 in ART3200. Cold Fire is a beer brand designed with the night life experience in mind. All the aspects of the branding—from the name to the packaging—is an original design. The typefaces are from two different families to emphasize the oxymoronic name. The colors further display the contradicting temperatures of the ice-cold beverage and the warm sensation you feel after consumption.
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