Record #:

9319

Author(s):

Maurer, Allan

Abstract:

North Carolina has outstanding health care systems that offer unique and innovative programs, specialized centers, and firsts, like robotic surgery at Pitt County Memorial Hospital. However, it is no longer enough for hospitals to have the latest in care and technology; they have to let prospective patients know what is available. Maurer discusses marketing strategies hospitals use.

Source:

North Carolina (NoCar F 251 W4), Vol. 65 Issue 2, Feb 2007, p20, 22, 24, 26, 28, 30-32, il

Subject(s):

Medical care--Marketing