Moore County was once considered the â€œDewberry Capital of the World.â€ Today that is no longer true. Moore Country residents experienced the height of dewberry cultivation during the 1920s. During that decade, $30,000 to $60,000 dollars a day in dewberries were sold during the peak season. By the 1970s the crop had disappeared from the Moore County hillsides. Competition from mechanized farming in the Pacific Northwest pushed out the North Carolina dewberry farmer.