Scott Blackwell founded the Immaculate Baking Company, which makes gourmet cookies, in 1995. Blackwell also travels the back roads of the South to find the art of obscure, often elderly folk artists. He promotes this folk art by putting it on packages of his cookies. On the sides of the packages he includes photographs and profiles of the artists. Currently Blackwell is engaged in building the Folk Artist's Museum next to the cookie plant. The museum is scheduled to open in 2006.