Record #:

35562

Author(s):

Thorpe, Henry

Abstract:

Corporations like McDonalds were moving from small towns and cities alike a staple of a time gone by: mom and pop restaurants. Then came the Shakedown, leaving many franchise owners unable to keep open what was commonly a side business. The Shakedown was defined by money—lots of it. Hardees, with an alternative recipe for success—relying on corporations, not moms and pops, for franchisees—weathered the Shakedown storm.

Source:

New East (NoCar F 251 T37x), Vol. 1 Issue 2, Mar/Apr 1973, p46-47, 36-37

Subject(s):

Hardee's Inc.; McDonald's Corp.