Record #:

30588

Author(s):

Perrachione, John; Herron, Daniel J.

Abstract:

This article describes and discusses some of the trends as well as specific legal and marketing issues related to alcohol and tobacco advertising and product liability in North Carolina. Examining how these trends have emerged may help businesses understand what directions they may take.

Source:

Carolina Coast Business Review (NoCar HF 5001 C38x), Vol. 7 Issue 1, Jan 1989, p2-6, il, bibl, f

Subject(s):

Liability (Law); Alcohol (Law); Tobacco industry--Marketing; Tobacco--Advertising